However, other companies are able to find their own space within the market, mostly thanks to the increased us of AI and machine learning technology. As for the overall cloud computing market during 2019, multi-cloud is becoming the go-to choice amongst organizations. Companies that specialize in more hybrid solutions, such as IBM are enjoying growth in this sector. In its annual cloud market rundown, Gartner says it estimates 2019 global IT spending will reach $3.76 trillion, a 3.2 percent increase. In fact, even smaller cloud players such as IBM are enjoying huge success. I have often argued there seems to be enough cloud business for most companies to be successful, meaning market position may not be as significant as in other markets, such as mobile platforms.
Microsoft Azure Success
One of the most interesting takeaways from the financial results was Azure’s performance. Cloud revenue growth has fallen from 75% to 73%, and is now at 64%. However, Microsoft is not concerned and says the decrease is simply because of the large numbers in play. General manager of investor relations Mike Spencer explained that the bigger Azure gets as an overall business, the slower the percentage ticks up.
